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Discover the Top Benefits of Using Long Tail Keywords in Your Marketing Strategy
When creating SEO-driven content, the benefits of using long tail keywords are many. Most digital marketers fail to generate traffic because of poor content or a lack of using appropriate keywords. Content creators and digital marketers incorporate keywords to make their links more clickable and reach a broader audience. However, the story does not end here; nothing in excess is fruitful. With increasing competition for essential keywords that every SEO expert intends to target, you need more inventive solutions to remain on the leading edge. Short keywords often have high competition and can be too broad to accurately target your audience. This can lead to irrelevant traffic and low conversion rates.
Long tail keywords, in contrast, are more specific and targeted, leading to a higher likelihood of converting potential customers. They can also help you rank for less competitive phrases, allowing your content visibility by your target audience. Therefore, benefits of using long tail keywords include alleviating the problems of low conversion rates and irrelevant traffic. It leads to more successful and effective digital marketing efforts. However, as mentioned earlier, nothing in excess is fruitful. A wise digital marketer will utilize long tail keywords only where necessary. It is good to make the most of the benefits of using long tail keywords. Read the following article to discover 10 benefits of using long tail keywords. But before that, let’s comprehend what long tail keywords are.
What are long tail keywords?
Long tail keywords are highly specific and often longer phrases that may not receive as much search traffic as general keywords. Still, they tend to have a higher conversion value. By incorporating long tail keywords into your marketing strategy, you can evoke traffic to your website and reach motivated audiences more likely to convert. These specific keywords can also help gradually increase your site’s overall traffic. This is where benefits of using long tail keywords come into play. Long-tail keywords can be easier to rank because they have less competition than general, short-tail ones. The more specific and targeted your keywords are, the better your chances are of ranking well on search engine results pages. However, digital marketers always fear that their content may go unnoticed if they use long tail keywords.
Worry not. This is not the case due to the expansion of the digital network. Your niche will always find its way to your desired audience!
Short tail keywords vs long tail Keywords
It is always a good option to contrast both types of keywords to weigh the benefits of using long tail keywords over short-tail ones.
Short tail keywords
Short tail keywords are more general and broader and often have a higher search volume. These keywords are typically more competitive, as many websites try to rank for them. However, they may not be as targeted or specific, resulting in less qualified traffic to your website. These keywords are around 1 to 2 words and yield unspecified results than long-tail ones. Examples include: ‘SEO’.
Long tail keywords
They are typically less competitive, making ranking them on search engines easier. Long tail keyword phrases are three or more words long and specific as they concentrate on a domain. This means fewer people search for long tail keyword phrases. However, long tail keywords have a lower search volume, meaning fewer people may search for them. They can be more difficult to incorporate into content and marketing campaigns because they are more specific. But an ultimate choice would be to use it wisely and incorporate a blend of short and long-tail keywords. An example of such keywords includes ‘SEO content for website’.
10 Benefits of Using Long Tail Keywords for SEO
Doing keyword research and understanding the search behavior of your target audience can help you determine the right balance for your campaigns. Although using long tail keywords are less common, people who find your website through them are more likely to buy your goods or service. Here are the top 10 benefits of using long tail keywords:
1. It Boosts Conversion Rates The primary benefit of using long tail keywords is that they boost conversion rates because they are more specific and targeted. Which can attract a more qualified audience to your website. When visitors find your website through a long tail keyword search, they show interest in what you offer and proceed to the buying process. According to NP Digital, “more than four-word searches account for 95.88 percent of Google searches, implying that you can obtain plenty of hits. Because these searches are more targeted, the people who do them are likelier to be buyers.”
Long tail keywords boost conversion rates through the user search intent. For example, you are looking for an interior decorator for your bedroom décor. If you search using the keyword ‘interior decorator,’ you will possibly land on millions of search results with interior decorator in it. The search results will be too broad and unspecific to your search intent. If you would rather search “interior decorator for bedroom in Dubai, UAE,” you will see specific, narrow, and precise search results. You will possibly find interior decorators based within your location and specific to your need. To lead buyers to make apt buying decisions is also one of the benefits of using long tail keywords.